Meta Pixel
- Built in
- Free plan
- Tracking
Add your pixel id and Onlyform fires PageView on load and Lead on submit, so campaign reporting in Meta includes the forms it sends people to.
How it works
Standard events, no code
Onlyform loads the pixel with your id on the form page and fires standard events at the right moments.
PageView and Lead
PageView fires on load; Lead fires on submit with the form name as content_name.
Custom events for steps
Optional FormStart and FormStep events give you funnel data in Events Manager.
Consent aware
No events are sent unless the respondent has accepted marketing cookies.
Setting it up
Two steps
Per form, or once for the workspace.
- 1
Copy your pixel id
In Meta Events Manager, open your pixel and copy the numeric id.
- 2
Paste it into Tracking
In the form's Integrations tab, open Meta Pixel, paste the id and switch it on.
If something looks wrong
Troubleshooting
The 3 things behind almost every support ticket on this connection.
Events are not appearing
Use the Meta Pixel Helper extension on the form URL. Ad blockers commonly block the pixel; test in a clean browser.
Can I use the Conversions API instead?
Not yet. Use Webhooks to send server-side events from your own endpoint in the meantime.
Does it work in embeds?
Yes. The pixel loads inside the embed on the same domain as the form.
Close the loop on your campaigns
Available on every plan. Paste a pixel id and submissions report back to Meta.